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Emergency Department

First phase of Dauphin Regional Health Centre renovations completed

New cancer care unit open; endoscopy suite next

Staff have full view of all patients during treatment

The first phase of significant renovations at the Dauphin Regional Health Centre is now complete, which provides a larger and more modern space welcoming cancer patients to receive the treatment they need.

As part of the project, space on the first floor of the hospital was renovated to accommodate an expanded CancerCare Manitoba (CCMB) unit. The renovated area on the first floor is 50 per cent larger, adds one new exam room for a total of two, and relocated five treatment spaces. The renovations were completed in late 2023 and the first patient was seen in early January 2024.

The new cancer care/chemotherapy unit offers other features, including:

New treatment pods
  • Additional space and more patient privacy within the Unit;
  • Better treatment functionality, including much-improved nurse sightlines;
  • An enhanced medication preparation area;
  • Two larger patient examination spaces.

Prairie Mountain Health notes the adjacent endoscopy suite will begin operation very soon. This will relocate all endoscopy procedures out of the existing operating room, further freeing up operating space within the hospital, thereby increasing surgical capacity.

Second Phase

New endoscopy treatment beds

As part of phase two, renovations on the second and third floors of the hospital are now underway. Nine new beds (seven on the medical ward and two on the surgery ward) are being added which will increase capacity within the second largest acute care centre in Prairie Mountain Health region. With the move of the cancer care unit from the third floor, its former space will be renovated into a new physiotherapy unit, which includes occupational and physiotherapy.

It’s anticipated second phase renovations will be completed in late summer 2024.

Manitoba Premier & Stakeholders tour facility

Manitoba Premier Wab Kinew, Health, Seniors and Long-Term Care Minister Uzoma Asagwara and CancerCare Manitoba CEO Dr. Sri Navartnam were all in Dauphin January 24 to acknowledge the significance of the clinical space improvements.

 “This renovation will not only mean more space for cancer patients receiving chemotherapy, it will add more endoscopy capacity, reduce surgery wait times and it will enhance the Dauphin Regional Health Centre to allow more patients from across the Parklands to access health care. It’s one more step in our government’s commitment to improving health care in the Parklands,” Kinew stated.

Representatives from the Province, CancerCare Manitoba (CCMB) and Prairie Mountain Health gather outside Dauphin Regional Health Centre January 24, 2024. From left are: Ron Kostyshyn (Minister of Agriculture and Dauphin MLA), Ruth Loewen, (CCMB Director, Community Oncology Program), Ken Borce, (CCMB Chief of Clinical Operations), Dr. Sri Navaratnam (President and CEO of CancerCare Manitoba), Manitoba Premier Wab Kinew, Uzoma, Asagwara, Minister of Health, Seniors and Long Term Care, Brian Schoonbaert (CEO of Prairie Mountain Health) and Brent Gibson, (CCMB Chief of Corporate Services and Finance).

The hospital’s endoscopy services will also move to the main floor soon, minister Asagwara added. This will add one new procedure room and six pre-/post-recovery spaces. Once fully operational, up to 300 more endoscopies will be able to be performed at the site annually, while also freeing up space in operating rooms. This shift will help increase surgical capacity in Dauphin, the minister noted.

“Building both physical and human capacity is vital to sustaining cancer services,” said Dr. Sri Navaratnam, president and chief executive officer, CancerCare Manitoba. “I am very pleased that this renovation supports CCMB’s ability to continue to provide access to high-quality cancer services closer to where the patients live.”

“Working with its health partners and stakeholders, Prairie Mountain Health is pleased the initial phase of the clinical spaces transformation project has come to fruition,” said Brian Schoonbaert, chief executive officer, Prairie Mountain Health. As the second phase of the project proceeds, we are ensuring Dauphin Regional Health Centre continues to play a vital role in the provision of patient and client care  regionally and provincially moving forward.”

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Health Checks receives United Nations recognition

Student volunteer helping at the welcome table

The United Nations (UN) has declared 2021 – 2030 as the Decade of Healthy Ageing.

The UN defines healthy ageing as “creating the environments and opportunities that enable people to be and do what they value throughout their lives.”

In Canada, Manitoba, and within Prairie Mountain Health (PMH), the population is aging. Older adults are one of the fastest growing populations.

The PMH Community Health Assessment (McPherson N et al., 2019) states that by 2030, the most significant increase in population within PMH will be the 75-84 age group. 

Older adults want to age in place, meaning they want to live safely and independently in their home for as long as they can.

1n 2019, community members and organizations in Brandon recognized a need to provide health and social supports to this growing population and formed a community coalition called Health Checks – There’s a Whole Lot of Living Left To Do.

The focus of this community effort is to promote the well-being of older adults and to strengthen their right to self-determination, respect, and dignity so they can age to their full potential.

The Health Checks steering committee consists of provincial and local non-profit organizations (i.e. Age Friendly Manitoba, United Way, Alzheimer Society of Manitoba, Seniors for Seniors), Prairie Mountain Health, community dwelling citizens, consultants and researchers from Brandon University.

Health Checks has many initiatives on the go. To date the committee:

Alzheimer Society of Manitoba, partner and member of the Health Checks steering committee
  • created a website at https://brandonmbhealthchecks.ca/
  • conducted a community survey to residents and health professionals; results were used to plan initiatives
  • provides content for the Conversations on Aging program on WCGtv Channel 1012
  • provided input into City of Brandon recreation master plan
  • hosts an elder abuse awareness event in June
  • plans, delivers and evaluates a free, annual event in Brandon to provide resources, presentations, and health screening to older adults and caregivers of older adults.

Health Checks had their inaugural annual in person event in the fall of 2019. The pandemic challenged the Health Checks committee to think outside the box and used digital media platforms, including community television, to offer the annual event virtually in 2020 and 2021. The annual event returned to in person in 2022 and 2023.

The Health Checks committee has received grants from the Government of Canada’s New Horizons for Seniors Program, Brandon Regional Health Centre (BRHC) Foundation and City of Brandon to offer free events that are accessible to all.

Since Health Check’s inception in 2019, PMH has been an integral partner in providing reliable health information and screening at the Health Checks annual events.

Meryl Orth, founder and co-chair of Health Checks steering committee with Westman Immigrant Services, a partner and member of the Health Checks steering committee.

Overview of PMH programs and services that have participated in the annual events:

  • CancerCare Navigation Team
  • Chronic Disease Education Program
  • Dr. Elizabeth Rhynold, Geriatric Medicine Specialist
  • Falls Prevention and Management Committee
  • Health Promotion and Community Development
  • Home Care
  • Mental Health
  • Palliative Care and Bereavement
  • Pharmacy/My HealthTeam
  • Planning & Innovation
  • Public Health (including immunizations and healthy sexuality/harm reduction)
  • Respiratory
  • Services to Seniors

Examples of PMH participation in Health Checks annual events:

Joyce Gibson, Community Engagement Liaison with CancerCare MB
  • Input, guidance and expert advice into planning the events (PMH employees, PMH Community Health Assessment)
  • COVID vaccine clinic
  • Information booths that provide an opportunity for participants to learn about PMH programs and services and “ask the health expert”
  • Medication reviews
  • Older adult nutrition screening
  • Presentations
  • Respiratory screening

The Health Checks committee applied for recognition from the UN Decade of Healthy Ageing and the application was accepted as a case study in the 2021-2023 UN Decade of Healthy Ageing progress report.

Canadian section of the Decade of Healthy Ageing Progress Report where Health Checks is one of 19 Canadian initiatives that received recognition:

Congratulations to the Health Checks committee and partners for this international recognition!

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Eating Disorders Awareness Week 2024

February 1-7 is Canada’s Eating Disorders Awareness Week (EDAW). Every year, the National Eating Disorder Information Centre (NEDIC) collaborates with organizations across Canada on a campaign for EDAW. This year’s theme is Breaking Barriers, Facilitating Futures.

There are immense barriers when it comes to accessing the proper treatment for an eating disorder. Research around eating disorders is underfunded in Canada compared to other mental health conditions, leading to inadequate funding and resources for prevention and treatment. Wait times for publicly-funded eating disorder treatment in Canada can be up to two years, meaning many people seeking treatment have to wait while they are suffering. Some private eating disorder treatment is available but is inaccessible financially for many and may not be adequate for those needing higher levels of care.

In the healthcare field, eating disorders are often seen as a “niche” practice, meaning only some healthcare providers will see patients with eating disorders. However, this view is harmful, as eating disorders affect people of all ages, genders, racial and ethnic identities, sexual orientations, socioeconomic backgrounds, and body sizes. Eating Disorders are severe; they have the highest overall mortality rate of any mental illness in Canada. Healthcare providers need to recognize that they will be working with patients with eating disorders, no matter where they work, and be trained to detect eating disorders. People with eating disorders in our culture may be mistaken for being “well-disciplined” with food, and a healthcare provider not well-versed in eating disorders may inadvertently congratulate and encourage eating disorder behaviours. This creates a barrier to recognizing that treatment is needed and finding the appropriate help.  

Some under-recognized barriers to eating disorder treatment highlighted in the EDAW campaign include food insecurity, trauma, co-occurring mental health conditions, as well as gender-affirming care. The EDAW campaign includes social media materials for people with living and lived experience of an eating disorder, as well as people supporting them, the general public, and healthcare providers. As part of the campaign, there are also community rooms, where people with living and lived experience with an eating disorder will connect and work together to map out their journey to accessing help. 

To learn more about these barriers and the EDAW campaign, check out https://nedic.ca/edaw/

Where to get help:

  • Call the National Eating Disorder Information Centre (NEDIC) helpline at 1-866-633-4220
  • (18+ only) Call Women’s Health Clinic in Winnipeg for information and referrals at 1-866-947-1517 ext. 137
  • (All ages) Make an appointment with your family doctor and ask for a referral to the Health Sciences Centre Eating Disorder Program
  • Register for Body Peace, a FREE online program for anyone in Canada 14+. Whether you’re living with an eating disorder or are concerned about your relationship with food, your body, and/or exercise
  • To see a Registered Dietitian in PMH call 1-877-509-7852
  • To see a Mental Health professional in PMH visit our website to find the Access Guide
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Blue Monday

Have you heard of “Blue Monday” but are not entirely sure what it is or means? Blue Monday is a term applied to the third Monday of January (January 15 this year!) and has been labeled “the most depressing day of the year.” Its origins, however, had little to do with mental health. A travel company in the UK initially conceived the idea in the early 2000s. A psychologist was commissioned to generate a formula to promote this day as the most depressing time of the year. Obviously, the travel company’s goal was to sell more vacation travel packages to warm and sunny destinations. The formula looked at factors such as shortened daylight hours, Christmas bills coming due, gloomy winter weather, and the point on the calendar where most people tend to give up on their New Year’s resolutions. Though there’s little scientific evidence to claim that it is the most depressing day of the year, in the years following, many mental health organizations jumped on the idea to promote awareness about seasonal depression and the need for support and other self-help strategies to beat the winter blues.

Manitoba’s winters are long, dark, and cold. People must take care of their mental health this time of year. Research suggests that up to 35 percent of the general population experience the “winter blues,” which can include changes in appetite and increased lethargy as the daylight hours grow shorter. The winter blues differs from Seasonal Affective Disorder, or SAD, which affects about three to five percent of the population and is a serious form of depression. Symptoms of SAD include feeling significantly depressed most days, decreased energy, difficulty concentrating, weight gain, and disrupted sleep patterns.

People experiencing the winter blues or SAD can benefit from:

  • Maximizing exposure to sunlight. Spend more time outdoors during the day and arrange indoor environments to receive maximum sunlight. The use of therapy lamps has proven benefits as well.
  • Exercise. Exercise relieves stress, builds energy, and increases mental and physical well-being. Make a habit of taking a daily noon-hour walk. The activity and increased exposure to natural light can raise spirits.
  • Social support and connection. Strong social networks reduce isolation, a key risk factor for depression.
  • Stress reduction. Make changes in your life to help manage and reduce stress. Too much stress exacerbates depression and puts you at risk for future depression. Take the aspects of your life that stress you out, such as work overload or unsupportive relationships, and find ways to minimize their impact.

While it may not be scientifically accurate to designate the third Monday in January, or any day of the year for that matter, as the most depressing day of the year, it does offer the opportunity to engage in healthy conversations about mental wellness, especially at this time of year. Talking openly about seasonal depression and the support that is available for those who struggle helps reduce the stigma around mental illness and opens pathways for support and recovery. This year, several special events have been planned in the region to highlight the effects of seasonal depression and the support available. Check out the list below to see what’s happening on January 15 in your area:

Dauphin: The Dauphin HERO Club will spread cheer with uplifting inspirational quotes and blueberry muffins in the community. If interested in helping, contact Lori at 204-638-7104 or e-mail [email protected]

Swan River: The Canadian Mental Health Association will set up a display from 9:00-4:00 at the community booth in the Swan Valley Co-op food store. Drop by to pick up information on mental health and chat with a CMHA representative.

Roblin: The Roblin HERO club will be sharing blue treats in their community

Ste Rose:  Spiritual Care & Health Promotion – We will share a “sweet“ blue treat, to brighten people’s day.  Encouraging everyone to take extra care of themselves by connecting with others, doing something special for someone else to help brighten these winter days. If interested in helping out contact Susan Denhard at 204-447-4360 or email –  [email protected]

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Brandon Regional Health Centre announces the arrival of its New Year’s Baby

Pictured is mom Ashley, new baby girl Eden and Ashley’s mom, Divona Pinder

The Brandon Regional Health Centre is pleased to announce the arrival of the 2024 New Year’s baby!
Baby girl Eden was born at 11:53 am January 1, 2024. She weighed 7 pounds 4.6 oz and was 21 inches long.
Proud parents are Ashley Blaylock and Simon Brock of Brandon.
Eden was given a lovely gift basket with books, picture frames, stuffed animals and much more donated by the Brandon Regional Health Centre Gift Shop. Mom Ashley also received a beautiful bouquet from Carolyn’s Florist in Brandon.
Prairie Mountain Health and the Brandon Regional Health Centre congratulate the family and their new daughter!

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Cabbage

According to Half your plate “cabbage is one of those under loved and misunderstood veggies”.  There are many different types of cabbage available in the grocery store all year.  Half your plate recommends choosing green cabbage heads that are firm, solid and heavy with bright fresh colour.

Cabbage is a low-calorie vegetable, which contains a variety of vitamins and minerals and a good amount of fibre. It is a versatile vegetable that can be used in many different ways. We often associate cabbage with cabbage rolls. If you don’t have time to roll the cabbage, try this unstuffed cabbage roll recipe.

Cabbage can also be purchased pre-shredded in a coleslaw bag. While coleslaw is a quick and easy side dish, the sky is the limit on uses for the coleslaw mix. Here is a quick and simple recipe for Fried Rice, which is a one pot meal using leftovers.

The Canola Growers have published this delicious recipe called Veggie Loaded Noodles, which is a regular request from my family. To make this dish a full meal, we cut up a package of firm tofu that we marinate in the sauce, for 1-12 hours prior to making the recipe.  However, it would also work well if you used cooked chicken, turkey or pork.

Ann Thurlow is a retired CBC broadcaster and writer in Charlottetown and wrote “My PEI Cabbage Cookbook”. She recommends a favourite way to cook cabbage is to chop a cabbage into quarters and roast it for 30 minutes, with “a whole bunch of olive oil on it — and garlic salt, if you’re feeling a little racy.” She notes that “cabbage is a little gift from the universe that far too many Canadians are overlooking.” (CBC The Current from March 10, 2023) So next time you are in the grocery store, don’t walk past the cabbage display but stop and pick one up for your next meal!

Submitted by: Sandra Smith, Registered Dietitian

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Good Food For A Good Mood

Written by Candy Irwin

Well, who knew?  Eating cookies for breakfast is A-OK!  As a matter of a fact, it’s a ‘thing!’  There’s a proviso, though.  (Of course, there is)!  A breakfast cookie (or two), mindfully chosen, provides a whole lot of nutrition – loads more than a simple piece of whole grain toast!

As an example, everyone present at ”Good Food For A Good Mood,’ jointly presented by the Municipality of Harrison Park Age Friendly Initiative Committee (HPAFIC) and Prairie Mountain Health (PMH), sampled a Pumpkin Cookie that required no special or unusual ingredients. 

Each bright orange cookie included carotenoids, betacarotene, lutein and zeaxanthin, all powerful nutrients for the health of our eyes.  Additionally, the recipe invited you to make the cookies ‘your own’ with the inclusion of dried fruit and nuts, seeds or dark chocolate chips.

Then (are you ready for this?), we washed it down with a mug of steaming hot coffee, which is good for your brain health!  (Really)!

So, on that Monday afternoon at the Sandy Lake Drop-In Centre, Chantal Morais, Registered Dietitian with PMH Community Health Promotion, focused on having a healthy relationship with food, most definitely eschewing fad diets of every description.

“Normal eating,” she said, “is welcoming all foods without guilt or fear.” 

“So many things can influence our food intake – shortness of time (ie. Grab a bite and run.), loneliness, budget, what’s available at certain times of the year and so on.”

Morais’ advice to us all is to eat ‘mindfully,’ as often as we reasonably can.  ‘Mindful eating’ is, in part, defined as “choosing to eat food that is both pleasing to you and nourishing to your body and using all your senses to explore, savour and taste,” which, by the way is difficult, if not impossible, to do in front of the television. Tsk. Tsk.

To punctuate this, we all sampled a prepared-on-site ‘Raspberry-Spinach Twist Smoothie,’ which included milk, raspberry yogurt, raw spinach,  unsweetened frozen raspberries, ground flax seeds and vanilla. 

“No flax seeds?  Well, don’t worry,” said Morais.  “Don’t put them in!”  Don’t have any raspberries?  No worries.  Substitute with any berries you have on hand.  (A blueberry smoothie with a touch of almond extract, is dee-licious)!  No spinach?  How about a bit of kale?

Truthfully, the smoothie was lovely and you couldn’t tell there was any spinach in there, unless you peered (mindfully) into your little sample cup — in my case, while wearing your reading glasses!  Ha!

After that fun, the conversation changed and was rather sobering.  “North Americans get almost half their calories from ultra-processed foods, a dietary pattern linked with poor overall mental health.”

“Not good, but something easy enough to overcome.” said Morais, handing all 30 attendees a list of Brain Healthy Foods, “rich in nutrients that your brain loves.”

“Your brain,” she said, “is mostly water, so stay hydrated.”  Easy enough.  Then, look at your list and make some small swaps.  Making an egg dish?  Add some leafy greens, like beet tops, maybe.  (Puree them and picky eaters won’t even know they are in there).  Love your morning cereal?  Maybe switch to baked oatmeal.  There are many delicious recipes on-line and one 8” x 8” pan can set you up for a whole week.

Nothing like a demonstration!  So, Morais, with HPAFIC Chair, Doreen Stapleton as her trusty assistant, fired up her frying pan and made ‘Spinach and Black Bean Quesadillas.’

First you saute a few handfuls of chopped spinach with a chopped onion, a minced garlic clove, a cupful of canned black beans and a pinch each of cumin and hot pepper flakes (optional).  Easy peasie!  Assemble your quesadilla with a few spoonfuls of shredded cheese, pan fry in a skiffle of olive oil and chow down as is, or, perhaps with your favourite salsa or guacamole.

Tasty and brain-healthy to boot!  Why not get adventurous and add some new foods to your diet – such as lentils, quinoa or plain fermented dairy such as kefir.  Clam chowder, anyone?  The kids at school like dried seaweed as a crispy snack.  How about that?  (I didn’t like it so I stuck it on half a sandwich and now I do it all the time).  Grin.

“Thinner,” continued Morais,  doesn’t equal happier or sexier or morally superior.”  “Did you know,” she asked, “that our bodies are genetically inclined to be at a body weight that they’re comfortable with?”

Normal eating is giving some thought to your food selection so that you eat nutritious food, but not being so wary and restrictive that you eliminate the joy of eating. 

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PMH Programs to start your health journey

Welcome to a new year! A clean slate, full of hope for the year ahead. January is a time of resolutions – often focused on improvements in health. Too often, New Year’s resolutions are well-intentioned but set goals too high to be attained, are not action-specific, and lack insight into why an individual is seeking Change. Resolutions made without clearly defined steps and understanding of barriers to success lead to frustration and abandonment of the plan before seeing any success. Long-lasting change starts with discovering why changes have not yet been made. Goals are attained when solutions to barriers are considered before they arise, and an alternate plan is ready to implement. Finally, sharing your plan with others provides accountability and leads to greater success.

The Health Promotion team offers programs that provide information and techniques to guide participants on their health journey. By delivering virtual programs, the barriers of winter weather, road conditions, and transportation have been removed while offering contact with others during the winter months. Three programs that align well with health goals are Get Better Together, Craving Change, and Strive to Thrive. 

Get Better Together is a session-based program (6 sessions over 6 weeks) suitable for people with a range of chronic health conditions. Program goals include improving personal skills as a self-manager of health concerns through goal setting, communication, problem-solving, healthy eating, physical activity, sleep, and medication use. 

The focus of the Craving Change® program is to help individuals understand their relationship with food. The program takes a look at our eating environments as well as explores how emotions and learned behaviours influence the decisions we make around food. By understanding why it is hard to change how you eat and identifying personal triggers, participants can learn to respond differently and maintain changes in eating habits. The program is one weekly session for three weeks (two hours per session). 

Are you thriving or just surviving? Through the Strive to Thrive program, participants will develop skills, knowledge and practices to thrive. The five-session program covers how physical and mental stress is related, thriving versus surviving, life transitions, resilience, and building connections. 

If this is not the time to participate in a structured program, there are many free and accessible options that meet the goals of improving physical, mental, or financial health. Look for these programs and individualized programs on the Prairie Mountain Health website under the “Programs and Services” tab. Additionally, find a link to “Public Classes and Activities” on the home page. Find out more about loaner kits for Physical Literacy and geocaching to put the fun into movement for kids and families. This year, make your health a priority.

Reference:  GBT-Pamphlet-ENG-2019-WEB.pdf (wellnessinstitute.ca)

Reference:  I’m a Member of the Public – Craving Change®

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Healthy Together Now – Grant Intake Deadline February 1, 2024

Healthy Together Now (HTN) is a community-led, regionally coordinated, government-supported initiative to help prevent chronic disease in Manitoba. Communities within Prairie Mountain Health can apply for funds to implement programs focusing on healthy eating, physical activity, mental well-being and tobacco prevention and reduction. Grants are awarded for up to $5000 per organization.

Quarterly Intake Deadline Dates: May 1, August 1, November 1 and February 1.

Steps to take to create a successful grant application:

  • Take time to read the funding guidelines. The approval committees prioritize grants that have strong partnerships, aim to support under-served populations (such as improving access) and have planning or input from the community and end user of the program
  • Engage community partners. Partners can play a small (advertising) or significant role in the project (financial contribution, venue, staff time). 
  • Contact a Health Promotion staff member. They can assist you in developing your project idea (see contact information at the bottom of the article)

Note: Applications that may have been approved for one area may not be funded in another area. The approval committees consider several factors when approving grants. 

To learn more, visit our Healthy Together Now page on the website.

Please enjoy learning about three successful projects from this past year!

Classes for pre & post-natal families in Swan River

Elbert Chartrand Friendship Centre in Swan River hosted a successful series of classes for pre and post-natal families using Healthy Together Now grant money. The Friendship Centre provided a healthy snack each week as parents learned from community partners who presented on Infant CPR, labour and delivery and Crisis Centre programs. Activities with literacy, Indigenous components, and hands-on cooking sessions promoted an interactive program. To continue learning at home, families received simple grocery items to create a snack or light meal with proteins, grains and various new and familiar fruits and vegetables.   Emma-Leigh Rusk, a facilitator, reported that the program was able to sustain the number of participants through the program and was pleased that fathers were drawn to attend as well. Partnerships and weekly feedback from participants also led to the success of this program.

The Brandon Men’s Resource Centre received HTN funding to expand healthy recreational activities for men and help them balance their minds, bodies, and spirits through physical activity, traditional teachings, cooking classes, and cultural activities. My favourite activities were playing bocce ball, learning how to fish, fillet and cook pickerel and attending a Powwow. Participants learnt new skills and met other like-minded men in a safe and positive space.

Activities at Brandon Men’s Resource Centre

This past year, Neepawa and Area Settlement Services used HTN funding to provide cooking classes to new Canadians in the area. Participants learned healthy eating, meal planning and budgeting, and recipes using locally sourced and affordable ingredients while also learning English at the same time! Neepawa and Area Settlement Services partnered with the Neepawa Salvation Army Food Bank to ensure participants were aware of the services available and ensure recipes aligned with everyday food bank items. 

For more information, please contact one of the following Health Promotion staff members:

Deb Wilson
PMH NORTH
Phone: 204-937-6277
Tara Smith
PMH SOUTH
Phone: 204-328-6215
Nikki Dean
PMH BRANDON
Phone: 204-578-2194
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National Non-Smoking Week 2024 – Keeping Children and Youth Nicotine-Free

National Non-Smoking Week, including Weedless Wednesday, began over 40 years ago as a way to raise awareness about the risks of smoking and to encourage smokers to quit smoking. The collective efforts of many health agencies, non-profits and governments have seen substantial reductions in smoking rates from roughly 50% of Canadians smoking in 1965 to about 10-15% today[1]

Since the mid-2000s, the tobacco industry has been trying to harness a new group of customers to maintain and even grow their bottom line. Naturally, their target audience is children and youth to maximize their long-term purchasing potential. Cigarette smoking amongst 15-19-year-olds has declined from roughly 11% a decade ago to about 4% today; however, the overall nicotine use in this age group has stayed relatively stable, hovering around 15-17%[2]. The percentage of never-smokers using nicotine products has jumped from 9% in 2013 to 19% in 2023, with an obvious increase occurring the year after vaping was legalized and heavily marketed in Canada. This suggests that youth who were not likely ever to smoke have become addicted to nicotine via vapes and other nicotine delivery systems such as nicotine pouches (i.e., Zonnic). Most would agree that these candy-flavoured products are being marketed directly to children and youth under the guise of tools to help smokers quit.

Vaping is not harmless, and evidence of harm continues to mount against these products, especially for children, youth and other non-smokers. A 2019 article from Physicians for a Smoke-Free Canada suggests that instead of comparing the harms of vapes to the harms of cigarettes, they should be considered “differently harmful.” There is good evidence to suggest that vaping causes harm to the lungs and cardiovascular system. Additionally, there is growing evidence that nicotine has negative effects on teen brain development. We must continue to work collectively to ensure youth are aware of these harms and fight back against Big Tobacco’s nasty tricks to market their harmful products to children and youth.

Staff in PMH continue to work on smoking and vaping prevention efforts with presentations in schools and the community, as well as working with staff in education to get the message out to youth. The target age of these prevention efforts is students in grades 5-8.

What can parents or others who work with youth do?

  • Familiarize yourself with the risks of vapes or other emerging nicotine products such as nicotine pouches. Health Canada Tip Sheet
  • Find the right moment and start the conversation. 
  • Recognize how tobacco companies market these products to young people and point them out to youth.

For people wanting to quit vaping, check out these apps and websites

References:
1. https://uwaterloo.ca/tobacco-use-canada/adult-tobacco-use/smoking-canada/historical-trends-smoking-prevalence

2. https://smoke-free.ca/2023/CTNS-CTADS%20-%20Any%20Nicotine%20Use.pdf

3. https://smoke-free.ca/wp-content/uploads/2020/04/health-effects-of-vaping-2019-11-11a-2.pdf


 

 

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